@Tom brought it up before. It was Brooks England and it was established in 1866 but was bought out by an Italian company. It's a strange situation (made worse by Brexit because orders are fulfilled from Italy) but the name isn't some marketing gimmick.Interesting, it clearly makes sense for them to push it to that value as then the buyer in the UK has to deal with everything.
On a related tangent it's also interesting to see how far bullshitting in branding goes these days "Brooks" "England" "1866" all from Italy.