Everybody knows the Fury X isn't part of the 300 series, but it was launched at the same event so it seemed logical to discuss it in this thread. 
Buying the Fury X makes sense in a lot of ways. Much lower temperatures, much quieter at full load, much smaller card, cheaper than a 980 Ti (although not as quick at stock) and it's not made by Nvidia. OcUK had a promo on over the weekend for a 980 Ti at £499 but they even said it was a dumb marketing move because they were losing £3 per card.
Yes the Fury X benchmarks were disappointing. There was talk that perhaps the reviewers weren't using the correct drivers for their benchmarks (which would be typical of AMD tbh) but one of their reps has come out and said that wasn't the case. He also said, when commenting on a user's Fury X build, something like "Just need voltage control now to unlock the full power." which suggests that voltage control is something that we will see soon. The cooling system can get rid of nearly twice as much heat as the card can produce at stock so there's plenty of headroom there.
Then of course, there's the Fury cards in a few weeks, where the vendors have been given complete control of the PCB and the cooling solution etc. I'm going to wait til they are out before making any decisions.
Buying the Fury X makes sense in a lot of ways. Much lower temperatures, much quieter at full load, much smaller card, cheaper than a 980 Ti (although not as quick at stock) and it's not made by Nvidia. OcUK had a promo on over the weekend for a 980 Ti at £499 but they even said it was a dumb marketing move because they were losing £3 per card.
Yes the Fury X benchmarks were disappointing. There was talk that perhaps the reviewers weren't using the correct drivers for their benchmarks (which would be typical of AMD tbh) but one of their reps has come out and said that wasn't the case. He also said, when commenting on a user's Fury X build, something like "Just need voltage control now to unlock the full power." which suggests that voltage control is something that we will see soon. The cooling system can get rid of nearly twice as much heat as the card can produce at stock so there's plenty of headroom there.
Then of course, there's the Fury cards in a few weeks, where the vendors have been given complete control of the PCB and the cooling solution etc. I'm going to wait til they are out before making any decisions.
