Albion Efficiency & Alliance

[vayasen]

Correcton -

Vayasen was never informed /agreed on the policy of /as.

Im not bringing this point up as an excuse for LOE leaving Unity (hell I was working away for 4 weeks when LOE left the Alliance).



I kinda just picked up on the rules bit by bit during our early time in the Alliance.

LOE didnt join ANY alliance for a long time after release......why?.....Coz most of our high ranking players had come from the USA servers and already knew the game inside out....and to be frank....wanted to get all the 'levelshite' out of the way (for the 2nd time) before indulging in politics /rvr.

LOE had 1st to 50 in 5 classes...and the full 1st team of 8 50's on the server. Is thsi something to be proud of?...maybe..in a way yes.....nothing to brag about tho...my point is that LOE were kinda dragged into the alliance LONG after it was started..and tbh I was away the day we joined..so no i never had any breifing on the rules etc. Come to think of it I was hardly consulted on any alliance matter.

Still...as I say..thsi is NOT a moan vs the alliance. We left while I was away and as only right...I stand by decisions made by Officers of the guild.

A not eto u guys who have everyoen with /as and /ah. Im sure u already are aware of it...but If a guy can join yr guild and be listening to /as the next day.....its a pretty damn sure thing u have sleeper characters who never come off /anon spying for mids/hibs (as all alliances prob have tbh).

To round off...just like to point out this is not a moan at the alliance....I dont want this to sound liek LOE vs Albion...coz I assure u its not. Those that know me in the game know I will always help any1 that asks if its at all possiible.

 

[Jupitus]

My apologies then Vayasen... as you know Defoe was GM of PL back then rather than me, and I _thought_ that had been the case (I was present at an IRC meet where it was agreed at the start and didn't realise LoE weren't a part of that).

My bad, no offence caused, I trust

Jup.

 

[wyleia]

Alliances can be used for more than RvR... and when realm problems come up, alliances can band together. I know i do /sends to people i see online from the bigger guilds to let them know something important is happening and their help is required....

The 30's alliance is with 3 smaller guilds. Seven, ShadowBreed and Special Albion Services... Our alliance is not all about RvR.. Its also about helping people out... especially new people.

Special Albion Services is a relatively new guild with a lot of new players in it.. ranging in levels from 1-30 about.. most are in their 20s. This gives our alts and newer members in The 30 another guild to find groups with and allows the older and higher level members a chance to advise and assist the SAS guys.. (no we dont PL.. but the game can be tricky)

Shadowbreed and Seven can maintain their small 'family-like' guild status and still be part of the larger things that happen in the realm.. such as epic mob hunts, legion raids, mass RvR organized keep takes etc.

When we RvR we almost always try, when possible, to group up with our guildmates or alliance allies... Its nice to always be able to group with people who you know are watching your back, rather than just charging forward every man for himself until the battle is over...

And of course for grouping situations, guildmates and alliance get first priority.. xp and RvR

I dont think we ever intend to be a big alliance.. rather just one large guild allied with a few of the smaller guilds... Our /as is for group finding, event announcements, RvR goings on and general questions that no one can answer on /gu.

Anyways, thats my 2 copper...

Wyleia Mythweaver
50th Sorc of The 30
http://www.the30.org.uk

 

[Generic Poster]

Jenkz, I tried to reply to your post but couldn't do it without excessive use of profanity. Make of that what you will.

If you Albions are the cowards he says you are, let me hear it now and I'll end your misery sooner. If I catch some yellow-ass Alb on the frontier... ooooh...



Vayasen, my mistake ol'boy. Times are moving faster then a fleeing Lurikeen... I thought LoE were in Unity from the start. But, that doesn't change much. Any guild which joined Unity, as founders or later, would have agreed to the rules set out. Hence, every guild+member agreed to and worked under the same rules, simply by being there. Not that this matters, but being the generic asshole I am, even a hint of me being wrong cannot go unchecked

On another note, you say you're always willing to help people and you know what... you're probably the only big-guild GM, I haven't heard a word said against. So, yes, you must be doing something right.



Now someone get me my whip and crack these chicken-shit Albs back into shape. Scared of an invasion are ye', I'll show you intrusions you'll never forget...

 

[vayasen]

Oh I have people who cant stand me dont worry.

To name 2 - Teador and Genius ;]

 

[ignore]

I can PA the first one for
free of charge

 

[kr0n]

Originally posted by vayasen
Oh I have people who cant stand me dont worry.

To name 2 - Teador and Genius ;]

Then again, those two are on top of the "shitlist" on many people.

 

[old.Vae]

Originally posted by Jupitus
(I was present at an IRC meet where it was agreed at the start and didn't realise LoE weren't a part of that).
Jup.

Aye I was at that IRC meet too and I believe the LoE rep was Chavez but think he left about halfway through the meeting leaving the IRC chat log running to read later and distribute it to other LoE officers.

Hmm just looked back at a couple of meeting logs but can't find any evidence of LoE there so it's possible I'm wrong - Oh well damn memory - I need an upgrade!

 

[old.Chavez]

I think most of the talks was about alliance tax (or i'm remembering another meeting) until I left. Anyway i took some notes and passed on to vayasen - cant find the log tho but pretty sure we never discussed as chat while I were there..

 

[Jenkz]

Originally posted by Generic Poster
Jenkz, I tried to reply to your post but couldn't do it without excessive use of profanity. Make of that what you will.

i just think you're painting a pretty dull picture on the situation, when in reality most people (Whats left of Unity, EC, SotL/LoE, and the other smaller, tighter nit-alliances) are pretty happy and work well together.

but yes i agree with you, more could be done - im just a little more doubtful of it ever happening, for many reasons, probably including your thumb dropping from the proverbial anus.

 

[Jupitus]

Originally posted by Jenkz
im just a little more doubtful of it ever happening

.. oh ye of little faith

Well, we'll try at least

 

[Desdecado-Seven]

Back to the original point(s)

Erm Yes it was me who fell out with tyrion at the GM meeting. I am not sorry, he had been annoying me for about an hour. I have an issue with my tacturn mindset.

(flame away against me, I really dont give a rats arse, any ones opinion i value, they wont, they dont flame)

The departure of Sotl/Loe has had good impacts on the realms, they are happy. The other guilds can't rely on a bail out from Sotl/Loe. It encourages cross alliance conversations. T30 has been at more events with more guilds since Lards meeting than ever in the game. Thanks Laird, good job well done.

Yussef, great job on Major Pve events. Mason, you done some great work at RvR.

Theres no need for a large alliance, /send gets results. Large alliances bring out the fact (taken from another thread) that the game is full of tossers (including me - ask Jadow). The larger your audience the more likely you will find a tosser / be a tosser in someones eyes. Find a size that people like and stick to it. Our Allies and members decided to Form a small alliance, we chose to have smaller guilds in that alliance for balance. Its good having people at lvl 22 you can group with. The games not bad at that level actually. Least Teador isnt on my case in some keep.

Some stats for you

357 level 50's in albion (37% of server, 20% are hibs, rest Mids). Wonder why we all get out numbered by mids..

about 90 in Sotl and about 50 in Loe (soz cant get exact numbers due to ace Mythic website, tho i could get a breakdown thru our guild website code) Which is about 40% of the realm. Ofcourse they are self sufficient. We have 36 level 50s in the 30. as a small alliance we can draw on whatever we need, small thid groups, prince hunts. Legion eludes as at the mo, we can take pretty much any keeps we want (opening df etc). We get along as an alliance, we have a good time.

Time however is on everyones side, more level 50's every day. No doubt more will join sotl/loe. People also Leave sotl/loe, as they do every guild.

In summary (my view is) Small alliances which are balanced work great. /send to other GMs works great, looking forwards to inte-alliance BBS thingy when i register. Happy to get involved in major realm events, you know how to find us. Sotl / LoE union (do they take people in who arent level 50?) is to albion like microsoft is to the world of personal computing

---------------
Desdecado
www.the30.org.uk

 

[old.Bubble]

LoE & SoTL = microsoft
LMAO

 

[kr0n]

Actually, SotL has around 50 L50s ... LoE around 25-30 Id guess...

 

[Jupitus]

LoE - 71 level 50s out of 130 active members
SotL - 72 level 50s out of 75 active members

not sure how many are alts though... quite a few I dare say.

 

[old.Bubble]

sorry
if i didn't explain
i mean-
when i played on midgard the alliance was active with useful information-
12 albs are camping our gate 4 in cloth, we have 4 at our PK and 10 on the pad, can you keep on eye on them and tell us if they move.
1FG of albs just ran through the AMG in odins, they are heading to yggdra...if your exping there you better get out

we got nothing like that on out asend

i think the best we got on our asend was- LOL we just killed the Hibs while they were attacking legion

In other rants-
Thank god teadors left our realm ))


Oh vayasen
Teador and genius hating you isn't a bad thing

 

[spyte]

Due to work I've not read all the posts but from what I've read here's my thought's.

Don't worry about another guild's Leadership values becuase unless you have a Toon in that guild you have no Idea how they act.

Alliances are groups of like minded people who band together: Partially true But a real Alliance is formed due to need, When one group Needs something another group can Provide then that is the underlying foundation.

RvR Alliances very nice in principal but the amount of work needed to be done is horrendus its kind of like sending a load of Kindergarten to war an yelling You can do it.
Reason being is due to No MoB raids people dont get a feel for those in command, This leads to majority of people listening to thier guild leader structure, And the guild leaders are trying to figure out what roles they are actually doing.

SotL tried to create one big Alliance? being a *cough* Humble *cough* Soldier of the realm I did'nt have a clue they did else i would have pushed to go that direction, Love em Hate em You have to admit they get the job done.

1 Big Alliance would be great but again Unless they are willing to arrange alliance hunt's on mobs to establish a chain of command then overall it will fail,

Ok sounds silly your thinking to yourself,
We can do all the epic Mobs with our guild alone
Im not thier to Hold another guilds Hands

These 3 thought's could be said about that idea and undoubtedly it might be true, but as easy as it seems for you the idea is to make yourself a fuctioning army and training is the way to do it and hey It can be fun to

Remember A Leader is only as good as his Officers
Officers are only as good as the troops they command

Treat your Troops with respect and make it fun for all, And you'll find that when the serious RvR comes around thier won't be blame placed if you fail because your troops respect you to much.

I myself when Passing Gombur will always Bow to him he Earn't my respect, He led a Dragon Raid The Realm was invited, with clear precise commands we knew what was expected of us and we won. Lead more Gombur and my services are always at your Disposal.

Why do I name him is because he is one of the only people I have ever seen out of guild organise something along these lines.

The other person is Yussef for his Legion Raid again /salute

Mt last thought is a general one: Respect & know thy neighbour, For wrong or for right because one day you'll find yourself fighting Beside him. No matter what evil he has done to you think what the Middies/Hibbies plan for Your Lands, Your Children, Your wives and know he cannot do worse than bad language <grins>

Taroc Wizard of 50 Season's and Proud warder of the Realms

Breathing Helps Paladin of 44 Season's Killed 9 in 1 blow <yeah right>

 

[Krillin.]

Originally posted by Jupitus
LoE - 71 level 50s out of 130 active members
SotL - 72 level 50s out of 75 active members

not sure how many are alts though... quite a few I dare say.

aye we're about similar now in terms of level 50's although we have alot of alts hence 130 active members.

As regards the rest of this thread i was there the day we pulled out of Unity and to be honest it wasn't a particularly pleasant meeting. Both LoE + SotL were slammed by more than one guild throughout the meeting with accusations of elitism, poaching players (hence the borg joke ), selfish, ignorant, arrogant, etc. At the end we contacted the sotl officers and said why stay in an alliance when for the most part of it alot of the guilds in it hate our guts?? The only good thing i remember about that meeting was Morticia from the guild Seven saying some kind words and sticking up for us. I still remember that and thank you...

We left and formed a seperate alliance because to be honest on the whole we trusted each other and had received so much insults from other players in other guilds its untrue.

Thing is the grief still continues - i sometimes am not rezzed by certain guilds in RvR, players of ours are told they can not group when xping, low level members are totally confused towards the hostility towards us and to be honest its unjustified. I know of one guild who are also a very big albion guild who absolutely despise us. Snide comments and insults are always passed out and for most of the time we take it on chin. But when you have players logging on new chars just to abuse you via tells you have to ask yourself what is going on.

Generally the amount of anger and hostility we get from other players has lead to us keeping things to ourselves. Shame because in the honest truth i would love for albion to be united. Reason unity didn't work was because i believe /asend was used incorrectly, i also agree that too many people want a share of the power. Interestingly no one ever notes that Sotl and LoE had no position of power in Unity, we did as was asked and both generally turned out a large force to help. So think about that before saying that we want to form a big alliance so we can power trip. Albions inability to mobilize a force quickly and general distrust of each other is appalling. Hibernia works together as a unit and as such i'm take my hats off to them. Their main alliance has lots of guilds in it and their force is great. Midgard again big united alliance although some left there is still a large core left. Albion - splintered and seperate, unwilling to co - operate, quests for power and authority and the search for uber drops are constantly replacing the friendships of old.

Another thing that is sad, how many friends do i have outside the guild now? Probably very few, i have my friends in SotL and Seven are a top top guild as well but as regards the rest of the guilds they don't speak anymore. The people i xp'd with don't speak to me anymore simply because i am in LoE and generally that is associated with being elite. Sad really because as a realm we have so much potential but we'll never find it. We have wasted all our chances with potential leaders and instead are left bickering amongst ourselves.

Point of this post - i'm sick to death of being labelled a power tripper or ego for achieving a mild form of success in terms of RvR.
Notice i use the word mild. We were once only small, we lost alot of players for a long time and we were seen as nobodies for a while, SotL + Angels of Vengence + Lords of Justice + Circle of Power and Order of the Knights Templars were all alot bigger than us. I remember working damn hard to try and turn us into a guild with a future. We had lots of members leave and show no loyalty to us but in the end we came through and are doing ok. Reason for being ok - planned events most nights and friendship. Label you all you want from now because in the end the only people who have stuck by me in this game are LoE (thanks to you all so much ) + SotL (thanks to all - even derric ) + Seven (a guild i have also pushed potential recruits too because i felt that Seven could offer them something we couldn't. These guys are a great guild and any potential players wanting a smaller friendlier guild i'd check these out).

After the patch Albion gets nerfed hard in terms of CC, i hope that by then we have sorted ourselves out otherwise we'll be the weakest realm in server. Shame to let that happen over a few peoples ego's...

 

[Krillin.]

Originally posted by Desdecado-T30

Sotl / LoE union (do they take people in who arent level 50?) is to albion like microsoft is to the world of personal computing

---------------
Desdecado
www.the30.org.uk

That sort of rubbish doesn't help either... we don't recruit madly and do recruit all levels. Some are level 15 some are 30 and some are 50. We take them on their personality and the way they come accross to us. Stop the labelling and the stupid comments. Comparing us to Microsoft is also funny as well. Everyone knows how they got where they are. In a thread which is talking about uniting albion you just keep on trying to insult both of us again. Pathetic.

 

[Jupitus]

Originally posted by Krillin.
As regards the rest of this thread i was there the day we pulled out of Unity and to be honest it wasn't a particularly pleasant meeting. Both LoE + SotL were slammed by more than one guild throughout the meeting with accusations of elitism, poaching players (hence the borg joke ), selfish, ignorant, arrogant, etc. At the end we contacted the sotl officers and said why stay in an alliance when for the most part of it alot of the guilds in it hate our guts??

Krillin,

I have tried throughout this thread to post balanced and objective comment. Please would you be good enough to do the same?

The remaining guilds in the Unity alliance are Phoenix Legion, Guardians of Power, Lionhearts and Black Circle. Please would you be good enough to let us all know (including your own guild members) exactly which of these guilds said anything bad about your guild during that meeting?

Tyrion had an argument with Desdecado of T30. T30 were not (indeed never have been) a member of Unity.

No, rather than taking exception at specific comments from Unity members, I feel that Tyrion was looking for an excuse to leave Unity for whatever agenda he had already up his sleeve. He was argumentative from the start of the meeting and my personal opinion is that he engineered the argument in order to find an excuse to leave.

That's fine, if a guild wishes to leave an alliance then they should feel free to do so. My objection, however, is that at a personal level none of the remaining Unity guilds (and indeed I gather many of the existing LoE members) have been offered an explanation for leaving the alliance. Whether it's reason A or reason B is immaterial to me, I just hoped for the common courtesy of an explanation, which was never forthcoming.

I have no desire to examine any of the other points you mention here, I just felt it important to point out that it wasn't Unity guilds engaged in the argument at the meeting. I spoke to Hrodelbert just the other night and made it very clear that I am trying to ensure our guilds can cooperate fully.

Jup.

 

[Taggart]

Hmm, i think Des has a good point kril, i haven't known sotl to invite anyone into guild thats under lvl 48, the guys you all see that are low lvls are alts and with LoE most of the low lvl guys ive been in grps with have all had mains that they tell me that are about lvl 40 or so, but id say LoE aren't really looking to recruit all lvl 50's but guys lvl 20+, unlike sotl who only seem to invite lvl 50 guys or guys that are near lvl 50 and are well known.

 

[Krillin.]

Originally posted by Jupitus


Krillin,

I have tried throughout this thread to post balanced and objective comment. Please would you be good enough to do the same?

The remaining guilds in the Unity alliance are Phoenix Legion, Guardians of Power, Lionhearts and Black Circle. Please would you be good enough to let us all know (including your own guild members) exactly which of these guilds said anything bad about your guild during that meeting?

Tyrion had an argument with Desdecado of T30. T30 were not (indeed never have been) a member of Unity.

No, rather than taking exception at specific comments from Unity members, I feel that Tyrion was looking for an excuse to leave Unity for whatever agenda he had already up his sleeve. He was argumentative from the start of the meeting and my personal opinion is that he engineered the argument in order to find an excuse to leave.

That's fine, if a guild wishes to leave an alliance then they should feel free to do so. My objection, however, is that at a personal level none of the remaining Unity guilds (and indeed I gather many of the existing LoE members) have been offered an explanation for leaving the alliance. Whether it's reason A or reason B is immaterial to me, I just hoped for the common courtesy of an explanation, which was never forthcoming.

I have no desire to examine any of the other points you mention here, I just felt it important to point out that it wasn't Unity guilds engaged in the argument at the meeting. I spoke to Hrodelbert just the other night and made it very clear that I am trying to ensure our guilds can cooperate fully.

Jup.

I never once said that it was a guild from Unity, i said guilds at the meeting. I am aware which guilds it was who slammed us and no neither are from Unity but there wasn't a great deal of support for us in front of them either from are alliance members, in fact the only support was from Seven. I am not trying to hang my dirty washing out. I have named no names or guilds. But if you do wish to discuss why we left i will happily tell you in game.

Taggart: We do not recruit every level 50 there is, my point against Des was his clever insult at us. Funny thing is we've recruited some lower levels as well and there worse than level 50's. You'd be suprised the amount of people who want to join so they can be power levelled. We don't power level. This is why i imagine SotL recruit high levels. We as such still recruit lower levels but only a few we know. It is not your god given right to be power levelled when joining us and unfortnately this seems to be the problem with some. Hope that explains why we only recruit certain levels. Its more what your like than what level you are too us.

 

[Jupitus]

Originally posted by Krillin.
I never once said that it was a guild from Unity, i said guilds at the meeting. I am aware which guilds it was who slammed us and no neither are from Unity

Originally posted by Krillin.
At the end we contacted the sotl officers and said why stay in an alliance when for the most part of it alot of the guilds in it hate our guts??

Just seemed a bit inconsistent Krillin, that's all, and I didn't want other guilds thinking that we 'slag off' our allies as you implied.

Frankly, I tried to calm things during the meeting without taking sides but the behaviour of Tyrion from the start of the meeting really was provocative and very difficult to defend. For the record, I do (since the meeting) take personal issue with Tyrion, but I refuse to let that cloud my judgement of your guild overall.

 

[LunarDarkShadow]

Ok, let's be honest with each other here......

Neither Lords of England or Servants of the Lake can deny that they were the first to have a number of level 50's , for whatever reason, be it time, skill, experience, whatever.

This meant that they had guild groups of level 50's in the frontiers way before the other guilds were able to manage more than a couple of high levels each.

Times were frustrating for those high levels in the other guilds, as they could see that the Lords and the Servants were having a great time in their RvR guild groups, and yet they were feeling isolated in their own guilds due to having little company regularly in RvR.

Thus started the exodus....

I think many guilds in Albion felt the effect of this. It's not the Lords or the Servants fault. They were the happy recipients of the high level refugees. Its not the high levels' fault, as they weren't getting enough from their own guilds. It's not the other guilds' fault, as they weren't in a position to support their high levelled players needs.

It's no-ones fault that the two guilds perceived as being high levelled, gained a lot of players from other guilds over a short period of time.

Unfortunately, the guilds that those high level players left often felt a little betrayed, and, not wishing to blame their friends who had left, resorted to blaming the guilds that took them.

I personally think that this is the reason why the Servants and the Lords have to put up with bitching or snide comments.
It's not because they are strong, or powerful, or because other guilds are jealous.

It's because they are believed to have "nicked" everyone else's high levels, making themselves stronger at other guilds' expense.

Most guilds have recovered now to have plenty of high levels themselves, so can we just let the water flow under the bridge now and cut the crap?.

 

[kr0n]

Originally posted by Taggart
Hmm, i think Des has a good point kril, i haven't known sotl to invite anyone into guild thats under lvl 48, the guys you all see that are low lvls are alts and with LoE most of the low lvl guys ive been in grps with have all had mains that they tell me that are about lvl 40 or so, but id say LoE aren't really looking to recruit all lvl 50's but guys lvl 20+, unlike sotl who only seem to invite lvl 50 guys or guys that are near lvl 50 and are well known.

Nothing wrong in Recruitment policies is there? And if we start to really really think about it... We have recruited lowlvls... long time ago. We dont have need to recruit em anymore, nor they dont have any use of being in SotL if under 45.
1. No guild exp groups anymore since almost everyones main is 50.
2. Guild hunts with non 50 = cant support the guild as much as same class L50.

Lowlvls dont gain anything from joining SotL, nor do we gain anything from them. And SotL tries to keep the memberbase around 50 active players.

 

[Krillin.]

well put lady lunar and i agree to an extent.

Jupitus: I have a lot of respect for you. I even told you at the end of the meeting that you were a true friend and that i would always respect you and if need be follow you and i still stand by that.

Tyrion's behaviour which was not his best did not justify the insults of the guilds at the meeting (non unity ), it also does not justify the continual tarnishing of our guild now. Tyrion is a colourful character and i could understand how some people may not take to his colourful and different approach to life. However the digs weren't just at him but at us and also sotl. I will not comment on this anymore but back to the main purpose of the post does anyone else not feel like Albion has no purpose or aim and that we are too divided?

I honestly feel we need to unite and stamp out this form of bickering as i have helped to demonstrate myself

 

[spyte]

Well sneaked back on God lets hope the boss dos'nt read these thread heh.

I agree with Krillin, will people stop labeling LoE and stop berrating SotL & LoE.

These 2 guilds have great Players and a fun time, So what if Your High lvl's leave and join them does that mean your friendship has to end because you can't read the same guildchat as them?

LoE & SotL if your low lvl's have a hard time finding groups send Breathing a tell he's always looking for a group

Everytime someone slam's a guild you weaken the realm,
Jealousy & Resentment of people who Achieve much is an unfortunate fact of humanity.
Try turning the other cheek and commending them on their accomplishments then maybe we can move into RvR in a positive light and thats when we can Finally see the backs of the Mids and Hibs as they learn the meaning of a unified realm.

To those that really don't care about being asked nicley to stop insulting these guilds, Then save it for private tells to Like minded people as I don't need to hear it in group, I respect the friends I've made in these guilds and get tired of your negative feedback.

Another Incident I've had was: I recently Had the pleasure of hunting with a SotL Infilitrator for a few days running, In the course of this time he has of his own voilation given me Advice on combat postioning, Spreading the aggro and more tips that I did'nt know about, some were minor details but they certainly enhanced my gameplay.

Taroc Wizard of 50 Season's and Proud Warder of the Realm

Breathing Helps Paladin of 44 Season's

 

[Krillin.]

ta spyte i'll inform the lower levels, if you ever want to come RvR'ing with us give me a shout you'd be more than welcome

 

[Generic Poster]

Originally posted by LunarDarkShadow
Most guilds have recovered now to have plenty of high levels themselves, so can we just let the water flow under the bridge now and cut the crap?

When Lunar talks hard, you'd better believe her buddy.

Originally posted by Krillin.
...does anyone else not feel like Albion has no purpose or aim and that we are too divided?

Very much so. At last people are facing the truth, the truth which I almost gave up trying to bring out.


Give up on those hard feelings, spread love... no wait
<sits beside Lunar> ok, roll on the Love

 

[Jupitus]

<Squeezes between Generic and Lady DarkShadow>

Sure... bring it on