SAS
Can't get enough of FH
- Joined
- Dec 23, 2003
- Messages
- 1,004
Advertisers are actively looking towards games as a new means of plugging their goods the New York Times reports. There article includes discussions with CEO Mitchell Davis whose company is partnered with corporations including Intel and Coca Cola. The article looks into the prospect of in game ads and why EA is currently rebuking Massive's offers.
"I don't want to pick up a sword and have it read Nike on the side," said Jeff Evertt, a video game player and programmer. But less intrusive product ads would not necessarily bother him, he said. Brian Fisher, another gamer and programmer, agreed. "If the character drinks a Pepsi to get health points, it doesn't bug me," Mr. Fisher said.
More details about Massives plans can be found here.
Source: Shacknews
"I don't want to pick up a sword and have it read Nike on the side," said Jeff Evertt, a video game player and programmer. But less intrusive product ads would not necessarily bother him, he said. Brian Fisher, another gamer and programmer, agreed. "If the character drinks a Pepsi to get health points, it doesn't bug me," Mr. Fisher said.
More details about Massives plans can be found here.
Source: Shacknews