I thought this would be an interesting topic to look at.
Firstly, I discovered something I wasn't aware of originally. Most own brand food that a store will offer is made by the same people who make the branded and more expensive variants of this food. The difference is often tiny, possibly a few ingredients or more of a particular ingredient used.
Being the sophisticated till fag that I am, I then observed differences in people's buying habits every week. One couple spent about £7.00 on food. They buy the basics of everything (13p beans, 14p pears in fruit sauce, 17p chopped tomatoes in a tin etc. etc.). Other people were buying the same amount of food roughly but often there costs would pan out to £10.00 - £30.00 on the same foods but branded labels and so on.
So the real question is, do you buy branded stuff or will you go for the own brand? In some cases, the own brand stuff tastes better to me. Is it the same for you?
Firstly, I discovered something I wasn't aware of originally. Most own brand food that a store will offer is made by the same people who make the branded and more expensive variants of this food. The difference is often tiny, possibly a few ingredients or more of a particular ingredient used.
Being the sophisticated till fag that I am, I then observed differences in people's buying habits every week. One couple spent about £7.00 on food. They buy the basics of everything (13p beans, 14p pears in fruit sauce, 17p chopped tomatoes in a tin etc. etc.). Other people were buying the same amount of food roughly but often there costs would pan out to £10.00 - £30.00 on the same foods but branded labels and so on.
So the real question is, do you buy branded stuff or will you go for the own brand? In some cases, the own brand stuff tastes better to me. Is it the same for you?