Gran Turismo clones galore, methinks.
Not sure who brought Activision up again, the company was as good as dead, maybe publishing id's stuff got them money again...
bad thing probably - certainly in the short term it generally causes delay to projects that are currently in hand.
Plus as a consumer choice is good and this deal limits choice - one side will come to dominate the other so what we are really looking at is the destruction of one side or the other - the licenses will live on but the games wont be the same.