Website search engines advice

[SAS]

I've finished a pub website, but it does not appear to be making much of an impact on MSN or GOOGLE.

Are there any hard and fast rules about increasing your rankings on them? Nothing dodgy, just what should I be looking to do to help .

Website is: Admiral McBride - Barbican, Plymouth (I've used meta tags and have mentioned the name quite a few times on each page, but still low rankings ).

 

[GReaper]

First thing I'd do is actually put the site content under the admiralmacbride.co.uk domain, instead of using a frame to do a hidden redirect.

The most important thing with Google pagerank is links from other relevant sites. If nobody is bothering to link to your site then it's obviously of little interest to the search engines as well.

 

[Maljonic]

Yes definitely get rid of the frames, it makes search engines think you only have one page, and makes it very difficult sometimes to read the text that's on your one page. There are some ways around that and still use frames, but it's really not worth doing compared to the advantages of not using frames at all.

Lots of links is going out of fashion a bit with Google, but it still counts for something if they're all related to the subject of the site. Content will always be king though as long as search engines work the way they do, it's the only thing they can search. The more pages you have, and the more unique text you have on them, the better. Also putting <h1> tagged titles on each page helps a lot, something like <h1>Welcome to the Admiral MacBride Pub</h1> for the front page will reinforce the page title - incidentally that's another good reason not to use frames, you miss out on all the page titles you can have on each page.

They might not want much more than a reflection of their leaflets and cards, somewhere to look up on the interweb, so you probably wont need to go mad with content and trying to get thousands of hits every day. If they did want more hits they'd need some kind of regular news updates on it, quiz night results and other events perhaps.

You also need to put alt and title tags on all your images, describing what they are and mentioning Admiral MacBride Plymouth etc here and there in them. Most of this should do the trick in no time, so it should come up at the top for a search for "Admiral MacBride Plymouth" at least.

You can submit it to a few search engines too.

Also it does take along time though for your site to start appearing, even searching by it's name where nothing much else such come up - anywhere between a couple of weeks to a few months sometimes.

It looks quite nice by the way, very pub-like.

P.S. They might get a lot of spam eventually if they have their clickable email address on the site that way, though I know a few people who insists on keeping it that way regardless.