Product Placement

[Tom]

Chances are it'll not add any money to programme budgets, since payments will likely go direct to the independent producers who make much of television's output these days. More Range Rovers, fewer decent quality programmes.

It'll also make it more difficult to have balanced content, since advertisers will now be able to dictate the visual content of programmes. They're not going to want their competitor's products in the same programme as their own.

I predict a nightmare tbh.

 

[DaGaffer]

TBH, most people subconsciously block out adverts anyway. I have never seen an advert and then gone out and bought advertised product or service. Anything I buy I want myself, it doesn't get created in me. Most people are the same, adverts are great for brand awareness, but not great at selling stuff directly. I mean, are you really going to see more Cokes sold because they happen to be visible on X Factor?

Actually the reverse is true, most people absorb ads whilst thinking they're ignoring them. Unless you're some kind of bearded hermit living in a hole in the desert (which I have to admit, is a possibility), advertising has influenced you. Most people don't have a Homer Simpson-like need to go out and buy every product seen on the way to work, but it doesn't mean ads don't influence your behaviour, if they didn't no-one would bother spending the money. Marketing types reckon you usually need to see a product advertised or promoted in 6-7 different ways before you go out and buy something; its a process called AIDA; Awareness, Interest, Desire, Acceptance. The Ad bit is only supposed to do the first part generally.

 

[old.Tohtori]

Unless you're some kind of bearded hermit living in a hole in the desert (which I have to admit, is a possibility), advertising has influenced you.

Even then, you might have seen a hiker go past with a bendy stick, while you've been walking around with a straight stick.

Now your brain thinks "ooh, bendy stick might work better" and the next time you're out in the desert woods(f*ck off ) you'll try to find a bendy stick.

 

[Fweddy]

Isn't that social proofing rather than advertising though?

 

[MYstIC G]

Who cares, it'll just be shit like on Corrie they stop drinking GnT and ordering Smirnoff & Coke, etc.

 

[Wazzerphuk]

Actually the reverse is true, most people absorb ads whilst thinking they're ignoring them. Unless you're some kind of bearded hermit living in a hole in the desert (which I have to admit, is a possibility), advertising has influenced you. Most people don't have a Homer Simpson-like need to go out and buy every product seen on the way to work, but it doesn't mean ads don't influence your behaviour, if they didn't no-one would bother spending the money. Marketing types reckon you usually need to see a product advertised or promoted in 6-7 different ways before you go out and buy something; its a process called AIDA; Awareness, Interest, Desire, Acceptance. The Ad bit is only supposed to do the first part generally.

I think you missed the bit below the highlighted section where I clearly that they pretty much only raise awareness.

Good effort, but try reading next time.

 

[DaGaffer]

I think you missed the bit below the highlighted section where I clearly that they pretty much only raise awareness.

Good effort, but try reading next time.

I did. You said an ad never made you go out and buy something. It did, just not when you think.

 

[Raven]

Its that kind of thinking that is causing the advertising industry to boom!


Oh wait

 

[Wazzerphuk]

I did. You said an ad never made you go out and buy something. It did, just not when you think.

Your assumption is fantastic. What have I bought then, since you seen to know me so well?

 

[TdC]

DaGaffer is speaking generally Wazz. The point is that you become aware of brands rather than rushing off to purchase <whatever>. It naturally follows that you will presumably purchase something you had a previous awareness of than something you didn't know at all.

Ofc you can overrule that in a conscious decision to do something else, like purchase a different coloured product by a different brand, or a product on sale, etc.

 

[Wazzerphuk]

I wasn't speaking generally, that was kind of my point. I was talking about me, and he was using "you" to specify me.

 

[TdC]

in that case he's not buying your denial, but you asking him to prove you purchased something is just as moot as him asking you to disprove it.

 

[Garaen]

It's basic marketing psychology, DaGaffer is right. It's not so much in the sense of "right i'll head out and buy a specific car" but more subtle such as you have a particular bias or empathy towards a product and thus pick it out among the rest. I could back this up with research but I cba.