Nazi Clothing? whats that?

Basic_X

Fledgling Freddie
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So, ive seen on several cases were the new papers in norway have showed the german clothing brand "Thor Steinar". shown with the norwegian flag, runes and names from norwegian towns (both old and new towns) and sold from a store called "Tønsberg" (im actually from that town ^_^).
but what makes it "nazi clothing"? is it just becouse a bunch of nazis in berlin like to dress in the clothes?
would it be the same if they dressed in cloths from H&M? (not that would ever happen :p )
ive seen the newpaper talk about this several times, even Angela Merkel dont like it.
but i want to know your view on this. there are several german players trolling FH, what do you think of this? do you even care?


discuss
 

Ezteq

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so what it'd be like people (and i use the term loosely) from the KKK all wearing clothing from GAP so GAP would be classed and Klan-wear? is that what you mean?

im not german i was only conceived there :(
 

Garok

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Dunno seems abit silly, but these things happen (Hoody top's being banned from shopping centers).

I notice they have chaged their logo now though (on their website).
 

Sparx

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Nazi uniforms were actually designed by Hugo Boss. Fact

No link to what you are saying i thought i might just slip that little gem in there
 

MaCaBr3

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If a large group of people are wearing the same kind of clothes then unwillingely they are associating the brands with themself.

Allot of racist youth (they are not neo-nazis but they are racist anyway) wear Londsdale stuff overhere. That doesn't mean that everyone who wears Londsdale is a racist, but you can distinguish them anyway.

Same with people wearing Vans cloths wich is a typical skater clothsline.

And yes, same would happen if they all be wearing GAP or whatever.
 

Thorwyn

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Neo Nazis in Germany are still wearing Lonsdale clothes, because it contains loNSDAle, which resembles NSDAP (Hitlers party). I think there´s not much to do to counter things like this. Once a political fraction has "claimed" a certain brand, it WILL automatically come with the connotation, partially becaue it´s an obvious attribute. If you see someone dressed in neutral grey, you don´t know anything about him. If he´s wearing clothes which are popular in certain political circles, you have something to start with in your evaluation (and can check for other attributes to verify your first impression).
The only chance to get rid of such things is, when the company clearly states that they don´t support the people who are wearing their clothes. That, of course, requires that the company gives a damn.
 

Maeloch

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Thorwyn[B&Q] said:
Neo Nazis in Germany are still wearing Lonsdale clothes, because it contains loNSDAle, which resembles NSDAP (Hitlers party).
It really anything as complicated as that? Just thought old-skool British skinheads used to wear Lonsdale and it prolly caught on among German ones.

Nazis love all things aryian so not suprising attracted to a clothing line called 'Thor blah blah' with runie inscriptions.
 

crispy

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Well, Thor Steinars old logo was quite similar to some neo nazi symbols so that might have something to do with it :>

But i think that the brand changed it logo so it shouldnt be mistaken for 'nazi' clothes any longer. But i doubt that the newspaper have wanted to mention this since it will give em one less story to sell papers on :p

http://en.wikipedia.org/wiki/Thor_Steinar <- there you can see the old logo
http://en.wikipedia.org/wiki/Wolfsangel <- thats whats is mistaken for

I can clearly see a similarity of thoose two :) But to convict a 24-year old guy for wearing the old logo when he was unaware of that is quite weird ^_^

So its nothing to do with the Norwegian flag or the rune words on the clothes, except for the old logo they had, that its mistaken for nazi clothes.

Or maybe because of this :D
"The Interior Ministry (of the state of Mecklenburg-Vorpommern) pointed out yesterday that buying this kind of clothes might indirectly contribute to financing right-wing extremists. According to leftist sources, a known right-wing extremist is said to have had a role in founding the company that distributes the label. (The company) Mediatex rejected accusations of this kind. 'Our company adheres to the democratic basic law,' said managing director Uwe Meusel."
 

tris-

Failed Geordie and Parmothief
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Sparx said:
Nazi uniforms were actually designed by Hugo Boss. Fact

No link to what you are saying i thought i might just slip that little gem in there


not that im support nazis here, but ive always thought their (nazi) uniforms looked quite 'smart' and had a sense of agression about them.
 

old.Tohtori

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NAzi clothing in the 2nd World war was hellacool. Skulls, black leather jackets, eagles and such. Shame really that you can't wear it safely and without prejudice...

Oh by the by, germans don't really like being associated with nazis, they know as much about that stuff as everyone else. They hate it when they say "I'm german" and the first thing people think are "Oooh, you hate nazis" or "How were those nazis".
 

Ezteq

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rofl me and my mate at college were talking about this the other day basically we came to the conclusion that A) if we were alive back then and B) they wern't such arseholes we'd of joined the SS because their kit rocked...

we did get some very very dirty looks from other people in the canteen at the time.
 

tris-

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the SS logo is particularly striking imo
 

Ctuchik

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Ezteq said:
we did get some very very dirty looks from other people in the canteen at the time.


and thats a bad thing?

wish ppl would give me dirty looks to :( especially cute females :)
 

Zegas

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I have no real comment for this, except Nazi's in Burberry would be strange, going around happy slapping people :x
 

liloe

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I'm sorry but the Lonsdale thing is crap =) Lonsdale is actually a skinhead brand and skinheads have nothing to do with neo-nazis. Skinheads are harsh, yer, but they're not nazis.

The following site is in German only though :/ But it explains many of the myths clicky

Here is a little extrait about Lonsdale:

The Lonsdale brand became popular in Germany in the 90ies. A brand that didn't only enthuse skinheads, but also the masses, although always with the flaw, that the letters "NSDA" (shown when wearing an open "Bomberjacke" (dunno eng. word, some kind of jacket)), were associated with the NSDAP. You simply have to add the "P" in your mind. Talking about this, Tobias Heupts, marketing leader of the german vendor central, in an interview with DSSNMNV: "Lonsdale is definately not in the right political corner". People who know their stuff can tell you: The brand is more than 100 years old and is therefore "much older than the NSDAP".

Die Marke Lonsdale kam Anfang der 90er Jahre in Deutschland in Mode. Ein Label, das fortan nicht nur die Skinheads, sondern auch die Massen begeisterte. Allerdings mit dem stets präsenten Makel, dass die Buchstaben „NSDA” (offen getragen unter einer rüden Bomberjacke) Assoziationen an die NSDAP wecken. Das „P” muss man sich halt einfach nur dazudenken. Dazu Tobias Heupts, Marketingleiter der Lonsdale Verkaufszentrale Deutschland im Interview mit DSSNMNV: »Lonsdale ist definitiv nicht rechts«. Wer sich auskennt, weiß: Die Marke blickt auf eine mehr als 100-jährige Geschichte zurück und ist damit »weitaus älter als die NSDAP«.

The Lonsdale marketing leader often hears "wild stories" from school or from encounters with door stewards. Desperate clients, mostly mothers, call him to tell him that their sons are being forced to wear the rather expensive shirts the other way round or to put on other clothes. Tobias often contacts school directors or owners of discos - a fight against windmills: Lonsdale is still badmouthed by normal people and has a bad reputation.

The Punch GmbH, which Tobias works for, has aquired the license rights for Lonsdale in Germany in 1993. Tobias says: "More than 100 years ago, the fifth count of Lonsdale - the first president of the National Sporting Club in England (founded in 1891) - organized the first fight where boxing gloves were used. The name of this famous Count Lonsdale was Hugh Lowter. He was an outstanding personality and a sports fanatic aswell. One of his character traits was the love for the color yellow. This passion gave him the name "The yellow Count". In the 30ies, Hugh Lowter was also president of the Arsenal Football Club from London. This explains, why "The Gunners" still wear yellow shirts when playing abroad. In the 60ies and 70ies, Lonsdale became popular as sporting and as fashion brand. London, being the meetingplace for popstars, authors, actors and other artists from all over the world was the wave to ride for Lonsdale. Out of this time has the Lonsdale London brand emerged to a brand that sells sporting wear, aswell as casual wear.

In september 2003, Lonsdale started the "loves all colours"-campaign. With other initiatives like "Augen auf - Zivilcourage zeigen" (a campaign for moral courage) from Zittau and school, youth-centers and sporting clubs, a new advertising strategy was founded. The sporting clubs "African United", "Sardegna Oberhausen" aswell as the handball players from "SC Teutonia Kleinenbroich 1921 e.V." wore Lonsdale shirts. There was also a serie of sponsored beneficial events. The biggest example is the 5th beneficial event for chicldren with cancer and leuchemia in Munich.

Nowadays, Lonsdale is sold by Punch in the benelux states and Germany. Each year. four collections appear, with each article being available in about 20 colors. Lonsdale lobbies for tolerance, respect and friendship between cultures, religions and ways of life. With the "Lonsdales loves all colours" campaing started in september 2003, the english brand supports beneficial events and initiatives.
 

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