I watched the documentary on the Special Edition DVD. The stars in it each said; "well, i liked the first one, but then i saw the second and thought that was better. Then i saw the third and thought that was better still." Or to that effect. In short these films are gonna rawk.
It could be a big pile of arse but such well-hyped arse that everyone flocks to see it. An' I forgot my original point now... something to do with arse... oh well...
And the stars would say they appreciated the third one more. If they said they thought the second was the best, and everyone who saw it thought it sucked, they wouldn't bother seeing the third. Whereas now they said the third was better, people who thought that #2 sucked would think "oh well, maybe this one will be better" and go and see #3 as well. They're saying what they were paid to say re. marketing the product.
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