DaGaffer
Down With That Sorta Thing
- Joined
- Dec 22, 2003
- Messages
- 18,835
In his rantings and ravings, the editor claims a readership of 424'000. A little digging (on their own website no less) reveals a publishing run of 80'000 a month. Perhaps he makes estimates for how many copies end up in toilets & waiting rooms and get flicked through by more than one person.
That's normal. National Readership Survey (NRS) is a mechanism for understanding how many people read (rather than buy) a publication and you often end up with that kind of multiple. Still sound like a bunch of asshats though...
