T
Tom
Guest
http://news.bbc.co.uk/1/hi/england/berkshire/3110650.stm
Someone was telling me about this a few weeks ago, I was sceptical, but now it appears as though it might happen.
I'm thinking that you could walk into Gap, buy some jeans, and any Gap affiliated stores would scan your Gap jeans (that you are now wearing), and know how to push new products at you. Just think - you could be walking up to the TV section in Tesco, a scanner reads the chip in your clothes, and suddenly, a number of the TVs for sale change their display to advertise Gap clothing?
Scary? If somebody like me can think of it, that means somebody cleverer can do it, and only new laws will be able to stop it happening.
Someone was telling me about this a few weeks ago, I was sceptical, but now it appears as though it might happen.
I'm thinking that you could walk into Gap, buy some jeans, and any Gap affiliated stores would scan your Gap jeans (that you are now wearing), and know how to push new products at you. Just think - you could be walking up to the TV section in Tesco, a scanner reads the chip in your clothes, and suddenly, a number of the TVs for sale change their display to advertise Gap clothing?
Scary? If somebody like me can think of it, that means somebody cleverer can do it, and only new laws will be able to stop it happening.