advertising costs?

[WiiWii]

I need the help of this community!
I read quite a few posts in the rvr section where people say that GOA should advertise this game more. So what i wonder is how much would a series (say 5 ads) of ads in UK/Nordic gaming magazines cost? 1000£? 10.000£?

Now how many people do you think would start playing DAOC if they saw this ad?

Out of the number of players that start to play DAOC how many do you think would be potential paying customers (assuming they will start with a free 2 week trial or something of the sorts).

Does anybody have an idea of a break even number?
say 500 new players that will subscribe for atleast 6 months would make that ads wortwhile and make the playerbase happier since there will be more players coming to the englishspeaking servers.

Start number crunching! :worthy:

 

[tris-]

could use an economic model to predict profits etc but cba tbh

 

[Thorwyn]

Does anybody have an idea of a break even number?

It´s impossible to calculate without access to all the numbers. For example, you don´t know the monthly expenses of GoA for hosting and maintaining servers, paying employees etc.etc. Hence, you don´t know how much % of a customer can be considered a profit.
Trust me, one can never calcualte a companies gain/loss/break even without knowing ALL the details.

 

[WiiWii]

It´s impossible to calculate without access to all the numbers. For example, you don´t know the monthly expenses of GoA for hosting and maintaining servers, paying employees etc.etc. Hence, you don´t know how much % of a customer can be considered a profit.
Trust me, one can never calcualte a companies gain/loss/break even without knowing ALL the details.

Yeah I belive you BUT I thought we could give it a small try. There seem to be alot of people working in IT sector that might give some insight.

Mostly I wanted to see if getting say an additional 500 players and if that costed say 10.000£ in ad cost if it would be worth it for GOA. If not then I understand that they don't advertise.

 

[psyco]

tbh advertising wont do much, who wants to start playing a 5 year old MMO? and anyway they will notice the population is less than good + move to us if they like