Transformers the game

[SAS]

Activision are planning a game tie in to the upcoming Transformers live-action film, due for release in July 2007.

PAWTUCKET, R.I., Feb 13, 2006 (BUSINESS WIRE) -- The Hasbro Properties Group, the intellectual property development arm of Hasbro, Inc. (NYSE: HAS) and Activision, Inc, (NASDAQ: ATVI), a leading publisher of interactive entertainment software products, announced today a license that grants Activision the global rights, excluding Japan, to develop console, handheld and PC games based on Hasbro's renowned TRANSFORMERS brand. The first game will be tied to the much-anticipated July 4, 2007 movie release of the live action TRANSFORMERS film from DreamWorks Pictures and Paramount Pictures.

The TRANSFORMERS brand has been one of the best-selling boys' action brands in a wide-range of categories, from toys to publishing to apparel, since its launch as a global property in 1984. Hasbro is currently gearing up to activate one of the Company's most ambitious worldwide marketing and merchandising programs yet to coincide with the live action movie in 2007.

 

[Sar]

Transformers live action film!?



Edit: Just looked it up on IMDB. Micheal (The Rock/Bad Boys) Bay is directing it.

Oh well, that killed that 2 minute burst of excitement!

 

[Furr]

Steven Spielberg is the executive producer

 

[old.user4556]

Doesn't that just mean he's funding it?

 

[Sar]

AFAIK that is indeed the role of producers: Money (Wo)men.

 

[nath]

It also means he'll have an interest in it being good, or at the very least successful.

As I understand - producers can and do have a big hand in making a film, not just funding it and reaping the rewards.

 

[Frizz]

Personally, I'm looking forward to it. I loved Transformers as a kid, and own both Transformers: The Movie (Rocks!) and Transformers for the PS2 (Rocks!).

edit:// I'd also like to add that I agree with nath. Everyone else is wrong.