Sharma said:Wonder how Sony will counter it? Since they're Sony and all I can picture them teaming up with Sky or something..
This seems a bit pointless to me. The BT Vision box, which is a free PVR with an HDMI connection, has all the BT Vision on demand content plus twin Freeview tuners. So why do you need to access BT Vision via a 360?
Sky are in the process of doing a deal with Sony to offer Sky+ content on your PSP. And of course you'll be able to turn your PS3 into a Freeview PVR quite soon.