Because in this world we live in, a victory, no matter how small, is a victory.
It makes the individual feel they have some worth, some value, something positive to give the world.
They like to see their name in lights, have their words displayed on a dozen monitors and a spray of photons shoot it across the back of your retina.
They imagine their words touching you in such a way that you are moved to an emotional state so much that you feel so complete.
Maybe you will be drawn to respond to their posting, and reply, thus forging a "virtual" freindship with them, to which they can reply and deepen the bond (or make an enemy ).
Or maybe, like me, they f@cking bored at work with bugger all else to do.
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